Black Friday 2013 Pearl BraceletThis year at Denney Jewelers we are having our first Black Friday special event!

We will be open our regular hours of 10 am through 8 pm and will give away a FREE freshwater pearl stretch bracelet to everyone who visits the store and fills out a Dream Card to record your holiday wishes for beautiful jewelry this year. We’ll also have coffee and doughnuts to help refresh your shopping energy!

Supplies of the pearl bracelets are limited, so will be giving away until we run out.

We look forward to seeing you early this Friday and have a wonderful holiday season!


It’s that wonderful time of year once again when Denney Jewelers hosts our annual holiday party to say “Thank you!” for 59 years of making your dreams come true. We love to party at Denney Jewelers so please join us for drinks, hor d’ourves, and friends while you fill out a Dream Card for your Christmas wishes and peruse all of the new sparkles that we have in the store waiting for you.


We will also formally launch our newest partnership with the exceptional new diamond brand, Forevermark®, offering the world’s most carefully selected and expertly crafted diamonds that each come with a promise that it is beautiful, rare and responsibly sourced. We also have available the stunning Forevermark® “Center of Her Universe” jewelry collection of rings, pendants, and earrings that are feminine and elegant while anchored in the strength and brilliance of once central Forevermark® diamond.


South African supermodel Candice Swanepoel will have the honor of wearing the $10 million, jewel-encrusted “Royal Fantasy Bra” at this year’s Victoria’s Secret Fashion Show.

The bra-and-belt combination designed by Mouawad features 4,200 precious gems, including intricate patterns of diamonds, sapphires and rubies meticulously set in 18-karat yellow gold. The centerpiece of the bra is a stunning 52-carat pear-shaped ruby dangling from a diamond bow.


“It’s a substantial bra, but it’s not terribly heavy,” the 24-year-old Swanepoel told “It was created from a mold of my body, so it’s quite comfortable… I think [wearing] it will actually give me more confidence! Who wouldn’t have a stronger walk with a $10 million bra?”

This is Swanepoel’s first time wearing the coveted bra, which is always presented as the final look at Victoria’s Secret’s runway shows. This year’s installment will be televised internationally on December 10.


Victoria’s Secret has been unveiling extraordinary fantasy bras since 1996, when supermodel Claudia Schiffer sported the “Million Dollar Bra.” Swanepoel joins a veritable Hall of Fame of internationally acclaimed models who have worn the prized lingerie.

They’ve included Alessandra Ambrosio (who sported the $2.5 million Floral Fantasy Bra last year), Tyra Banks, Gisele Bündchen, Heidi Klum, Miranda Kerr, Adriana Lima and Claudia Schiffer.


Despite its $10 million price tag, the “Royal Fantasy Bra” is not the priciest fantasy bra of all time. That designation goes to the $20 million “Red Hot Fantasy Bra,” a jeweled bra-and-panty set worn by Gisele Bündchen in 2000.

Even though every Victoria’s Secret fantasy bra has been for sale, not a single one has been purchased. Typically, each is dismantled, stone by stone, at the end of the season.


Last updated August 3, 2017